I am Bipin

About Me

I am a versatile marketing professional with expertise across digital and traditional channels. I integrate content creation, creative strategy, and AI-driven insights to craft impactful campaigns that drive measurable ROI and strengthen brand perception.

With a focus on innovation and team synergy, I combine creative storytelling with traditional marketing tactics to develop cohesive, multi-channel strategies. I leverage diverse skills to execute marketing plans that resonate with audiences and achieve business objectives.

My Marketing & Branding Journey

Discover the path of my marketing and branding career, where I navigated diverse roles across leading companies, developed innovative strategies, and drove impactful campaigns to enhance brand visibility and growth.

2021

2021

Vice President – Media & Marketing Communications

Spearheaded marketing and brand communication at Guidance, Tamil Nadu State’s nodal investment promotion agency, transforming it into a recognized thought leader. Crafted and executed comprehensive marketing strategies to significantly boost brand visibility and promote economic development.

2016

2016

Senior Marketing Manager

Developed and led marketing initiatives for the real estate division of Mahindra Group, focusing on integrated cities and industrial clusters. Aligned marketing communication with strategic business goals and launched innovative digital campaigns to enhance brand positioning in the market.

2013

2013

Deputy Marketing Manager

Oversaw marketing operations for Nehmeh Group's industrial solutions, F&B, and IT segments across the Gulf region, focusing on product strategy and brand management. Successfully launched new products, built strong customer relationships, and established a marketing help desk to enhance operational efficiency.

2012

2012

Marketing Manager

Directed national marketing campaigns and promotions for consumer durables at ETA General. Led product launches and digital marketing efforts, employing strategic initiatives to expand market presence and enhance brand recognition across multiple channels.

2009

2009

Key Account Manager

Focused on driving business growth at Aircel Cellular by managing key accounts and implementing targeted marketing strategies in the telecommunications field. Developed customized solutions and ran impactful marketing campaigns to increase customer engagement and loyalty.

2008

2008

Retail Channel Manager

Started my career at Reliance Communications, which I joined through campus placement, managing retail channel distribution and marketing. Developed and executed plans to increase sales, optimize distribution networks, and elevate brand visibility through effective marketing strategies.

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